NEON SOCIETY is the collected creative work of Keith Doyle. Spanning advertising, branding and visual design, for leading brands, agencies and personal endeavours.
I am always open to new commercial projects and art collaborations.
Thank you for looking.
Digital is all very well, but sometimes it's a real joy to work with practical props and models, especially when we're talking about something as sensuous and textured as chocolate. The set and model making was built by London's Rachel Thomas, the photography by Amsterdam's Marcel Christ and it's nice that the campaign was featured on “It's Nice That...”
Coca-Cola wanted a summer outdoor campaign so we gave them an iconic, award-winning summer outdoor campaign. Strikingly simple with a sweet smile. The concept was elevated by some fantastic model-making by John Steed and crisp photography by Trevor Hart.
Brown Thomas is Ireland's most prestigious department store, but I realised that its real selling point is the shopping experience it offers: it makes you feel special. Lusciously photographed by Nick West, the lily was provided by Mother Nature, the oyster by the Irish Sea.
Client: Brown Thomas
Welcome to the 'Customised City', a location-based app created to empower & connect visitors to the Berlin city and local business.
Giving visitors a new way to deeper immerse themselves & explore the city based on their specific individual needs and tastes - a truly tailored Berlin experience - all in Real-time.
Conceived and designed by Orla Brennan, Aileen Averson and myself.
We are all delighted by our recent nomination for the prestigious Berlin 'Start Tourism UP' competition.
Telecoms company EIR wanted their sponsorship of the 2016 GAA Championship to show how their technology supports the game. We wanted to change how the GAA is visually presented - typically old school - to make it a truly 21st sport.
Creative Partner: Mick Loftus
Heineken wanted to celebrate its brewery's 25th birthday in Cork with an outdoor campaign. How to make what is (let's face it) a bit of a non-story into a hugely popular local campaign? Go retro! In this endeavour we were aided by some wonderfully throwback illustrations by Bob Venables. This campaign was (drumroll) the first piece of Irish print advertising ever to make it into Lürzer's Archive.
Creative Partner: Jessica Kiang
Heineken Green Energy is a yearly music festival that takes place in venues around Dublin City. It's a big deal, especially for smaller bands vying for a slot. So we decided to create one such band - The Transformers (nod to Lou). With renowned Irish director Damien O'Donnell (East is East) we shot a series of TV spots detailing their struggles. The resulting beloved campaign was an enormous success: not only did it win numerous awards, but Heineken actually caved to public pressure and gave the lads a main stage gig. They only had three songs.
Creative Partner: Jason Hynes
O2 wanted to extend their youth reach with a total giveaway offer. The answer was to create a campaign which visually dramatised the offerings in a playful, eye boggling way. Created, by hand, with the help of Vault49 in New York, O2 were more than happy with the results. And yes, that is a real hand painted yellow.
Client: O2 Telefonica
The A to Z of Berlin, a work in progress series of screen printed posters, designed to raise a knowing mirthful smile from longtime Berliners and newcomers alike.
How do you create one of the most successful offer ads in Meteor's corporate history and get every kid shouting 'Schwaaaah'? Easy, watch a lot of 'The Mighty Boosh', make a mushroom omelette, then ask the wonderful New York thespian Edgar Oliver to climb on a cloud wearing a yellow knitted hood and enjoy numerous nervous client meetings. Easy street indeed.
Client: Meteor Telecom
Creative Partner: Des Creedon
We wanted to create a Fanta campaign that would actually appeal to kids, not just to a grown-up's idea of what a kid should be. So we devised this simple, joyous campaign that nonetheless had a slightly reckless edge. The charming illustrations are by Tara McPherson.
Client: The Coca-Cola Company (Fanta)
'Shed of Man' is the online home for 'Beer Burger' - a test brand. Like all sheds it's a wonderland to which lads can escape and enjoy all things 'manly'. It's loaded with handy man information like 'Tool Identifier' and 'Car Parts Guide' pages. Competitions include 'Name That (Mous)tache' and 'Challenge Your Hero' and of course there's recipes on how to build a perfect 'Beer Burger'. But most importantly, there's a guide to 'Chick Flicks' because an informed man is a successful man.
A major campaign for the National Lottery of Ireland, suggesting bizarre experiences are a better way to spend your win than buying yachts.
Client: National Lottery
When TG4, only Ireland's fourth largest national TV station, won the rights to broadcast the massively popular Magners Rugby League games, it was already a battle won by the little guy. We wanted to use this large-format outdoor to tap into the well-documented Irish love of a scrap and create something diehard rugby fans would be happy to have grace their walls. Photographer Simon Burch snapped this shot after a particularly bloody finals day in Lansdowne Road Stadium (Kidding. Kind of).
Berlin Film Society organises exciting and unique film events that promote thought-provoking indie, avant-garde, classic, or alternative cinema from around the world.
The society’s founder and director, Jack Howard, asked Neon Society to develop a new visual identity along with promotional visuals.
O2 wanted a big gooey Christmas spot to cheer up a nation down in the economic dumps. Smuggler's Neil Harris directed and a nation smiled. Bren O'Flaherty was creative partner.
Client: O2 Telefonica
A series of irreverent posters as part of the 'WILL YOU MAKE IT THIS YEAR' Heineken Green Energy cross media campaign. Nice that the campaign won an IAPI ADFX award. Thanks to the 'rock god' lads for being nothing but themselves and to photographer Nick West for capturing the magic!
So Heineken had some cheap after-Christmas media on their hands and nothing to fill it with? The solution was to do pretty much the opposite of everything you're supposed to and reflect a little of the truth of the post-festive season mood. These ironic portraits, taken by Donal Moloney of the unheralded heroes of Christmas made controversial posters, which got everyone talking. Which made Heineken happy in a very un-January way.