Heineken wanted to celebrate its brewery's 25th birthday in Cork with an outdoor campaign. How to make what is (let's face it) a bit of a non-story into a hugely popular local campaign? Go retro! In this endeavour we were aided by some wonderfully throwback illustrations by Bob Venables. This campaign was (drumroll) the first piece of Irish print advertising ever to make it into Lürzer's Archive.
Creative Partner: Jessica Kiang