Heineken Green Energy is a yearly music festival that takes place in venues around Dublin City. It's a big deal, especially for smaller bands vying for a slot. So we decided to create one such band - The Transformers (nod to Lou). With renowned Irish director Damien O'Donnell (East is East) we shot a series of TV spots detailing their struggles. The resulting beloved campaign was an enormous success: not only did it win numerous awards, but Heineken actually caved to public pressure and gave the lads a main stage gig. They only had three songs.
Creative Partner: Jason Hynes